Brand

Consultant

Creative strategy

Storytelling

Community Building

After more than 13 years in gaming, building one of the biggest brands, Minecraft – I’m excited to help more companies create and build authentic brands and connections with their communities.

Formerly Minecraft’s chief Brand officer & Chief Storyteller

Get in touch.

Let’s see how we can work together!

I’m accepting new clients from June 2025.

Instagram

Two weeks ago, I headed to one of my favorite places, @nomos_glashuette for their fourth annual forum. It was an amazing time on their watchmaking tour (again!), spending time with the brilliant NOMOS team, seeing old and new watch friends, and getti
Hi! It’s been awhile 💛 This new series is reimagining some of my first watch photos through my current aesthetic. The last image is the original one shot in February 2021. What do you think of the new version vs the original?
Cool watches even cooler people: Part 4. Which watch is your favorite? 1. @magpie_memoirs trying on the NOMOS Chili 2. @takumakawauchiya wearing a prototype Grand Seiko Kodo he made! 3. My dad in the Rolex OP I gave him 4. @studio.underd0g in the
My annual midsummer self portrait! I can’t believe this is year FOUR! Also, this is my first post of my beautiful Chopard Skeleton watch that I bought in Dresden last year. Finally it has the perfect blue crocodile strap that was gifted from @d